Must Have Shopify Apps For Your Ecommerce Store in 2021

Putting together a well-rounded ecommerce website can not only be potentially complicated but also extremely time consuming when trying to conjure it from scratch. Considering today’s abundance of ecommerce stores, there’s never been a more important time to ensure that your website is performing at its best.

Luckily, there are many solutions available to help you build, manage and grow your online business with ease. Integrating some of the best Shopify apps will add multiple dimensions to a customer’s experience as they browse your website. A superior experience will quickly generate more traffic and increase conversions, ultimately increasing your revenue for a relatively low cost in the long-term.

The Shopify app store has a wide variety of tools available to increase your business’ potential for optimizing each interaction with your clientele from marketing campaigns to sales conversions, data analytics and even worldwide shipping options. We’ve scrutinized some of the best Shopify apps to compile a list of those that we think could be essential to the continued success of your store.

Plug In SEO & Plug In SEO Plus

Plug In SEO is used by over 30 000 merchants and 100’s of Shopify Plus users. The best way to increase traffic to your website is by optimizing SEO ranking on Google as well as secondary search engines. The free and paid versions of this SEO app for Shopify take care of all that for you. It handles the entire spectrum of power tools such as keyword tools, bulk edit SEO, meta titles, meta descriptions, 404 broken links, and many more. In addition to all of this, it periodically checks for issues with your SEO and alerts you with updates for automatic fixes or detailed instructions for support.

Shopify Email

Any ecommerce website can effectively and affordably promote their business through the use of the Shopify Email app. Every month, the app allows you to send 2 500 emails for free. Then, a modest fee of 1$ USD is applied for every 1000 additional emails sent. This pay as you go setup does not require a monthly subscription, which is advantageous if your intention is to promote flash-sales or new product releases periodically with email marketing. Their system is incredibly easy to use, operating directly from your Shopify admin. Your choice from several pre-made templates can incorporate your own brand logo with product images, descriptions, prices and URLs linking customers directly to your store. The ease of design means you spend less time creating promotional content and more time analyzing the results. Shopify Email even compiles data for you, such as click-through rates and purchases, to help you gauge its effectiveness and adjust your marketing strategy accordingly.

BeProfit - Profit Calc & Reports

Running an online business can be tricky, with huge amounts of data to track and analyze on a daily basis. BeProfit was built to help online store owners stay on top of their business, anytime, anywhere. It is Shopify’s most accurate profit calculator which lets you track and analyze all your business metrics, including profits and expenses of products, inventory, orders, shipping and much more, all in one place. A one-time, quick integration with your ad platforms makes tracking your ad spend easier than ever, and even gives you valuable insights on your best-performing ad channel. The BeProfit dashboard is intuitive and easy-to-use, and turns complex data into easy-to-understand charts and graphs to help you increase your profits and grow your business.

Conversio

Conversio focuses on increasing conversion rates for items that linger in shopping carts. This company claims that 70% of customers leave items in their cart without ever purchasing them, which leaves tons of potential revenue lost forever. Their app sends emails that remind customers about the items in their cart, encouraging them to checkout and essentially ‘chasing’ the customers so that you don’t have to. If even a small fraction of this 70% can be converted into sales, you’re significantly increasing your conversion rate to add important revenue for your business. They also specialize in follow-up letters and email receipts, enhancing the customer experience after the transaction. This touchpoint is frequently unoptimized by online retailers, while Conversio helps you turn it into additional cash flow with easily customizable receipts that demonstrate a genuine interest in the customer experience.

Shoelace

The practice of retargeting revolves around the premise that people who have visited your site without making purchases are potential customers. They have shown an initial interest, however, they might not have seen what they were looking for or exited the site too quickly. By sending them more targeted ads, they may revisit your site and eventually convert to making purchases.

Shoelace makes use of this concept by running ad campaigns through leveraged platforms like Facebook ads and Instagram. Instead of repeatedly sharing the same ad content, their model focuses on educating website visitors in a specific sequence, providing useful information at varying stages of the purchase. This emphasis on the customer journey overcomes ad fatigue by keeping content fresh and evolving it through a story about your brand.

WishList Plus

Rated as the top wish list app, WishList Plus adds another dimension to your ecommerce store by allowing customers to keep their eyes on the products they want to purchase at a later date. Even when website traffic might not result in immediate conversions, this app allows buyers to pick up right where they left off! Their dashboard provides additional sales metrics and reports that help you draw more value from activities on your Shopify store. Furthermore, the addition of a wish list that customers can share with friends and family puts your business on the map when birthdays, holidays and other special occasions arise.

Recharge

Recharge is an intuitive time saving that automatically takes care of recurring billing for you. If your ecommerce store is heavily subscription-based, this is a must have Shopify app that will save you so much labor in the long run. With this app, you will lose profits because you forgot to bill a customer! It constantly keeps your company on top of it and on time.

Loox

Known as the best fully-featured Shopify reviews app, Loox allows brands to automatically collect photo reviews in order to scenically display their customer satisfaction. The app uses fully customizable and branded review request emails to gather authentic reviews that demonstrate social proof. Using photo product reviews is a powerful tool to boost trust by relieving customer anxiety. These reviews illustrate to potential customers what people honestly think about your products. This will not only expand your clientele but also help retain current customers. Ultimately, leveraging social proof in each stage of the customer funnel is a fundamental strategy used to drive an overall increase in sales for your ecommerce business.

Yotpo

Yotpo amplifies the power of social proof by leveraging the best customer product reviews from your website. Yotpo’s partnership with Google increases traffic from searches using the content from your best reviews. The app even allows you to migrate reviews from other apps such as TrustPilot and Loox! Take advantage of the marketing your customers have done for you by easily sharing customer photo reviews to both Instagram and Facebook, penetrating a larger audience at no added cost!

Mochi

Mochi delivers everything a Shopify live chat app promises and then some. In addition to facilitating chats with customers in real time, it logs some incredibly useful data. This app tracks how the customer got to your site, what products they looked at, and what’s in their cart to help you better service them. If you’re unable to respond via the SMS or web-based support, Mochi AI offers automated responses that can be customized to your liking.

Secomapp

Consider this your all in one Shopify affiliate app. The platform takes care of everything related to affiliate marketing. Once you download it (for free), you gain access to the Secomapp Affiliate Marketplace where you can actually find new affiliate marketers for your store, chat with influencers directly, generate affiliate links, even track clicks and sales all from a single place!

Doofinder

Optimizing the user experience throughout your entire ecommerce store involves paying attention to even the most minor details. Doofinder enables you to turn your search bar into an additional sales tool. They state that with their 30 day free trial and 5 minutes of setup, you can see up to 20% more sales by changing the way your customers search for and find the most relevant results.

PriSync

PriSync helps you quickly adjust your price points to reflect the changes in the market by alerting you of discounts, promotions, and other price changes that your competitors are applying. It’s extremely helpful by replacing large spreadsheets and countless hours of market research with a simple pricing software that organizes the important data for you.

Easyship

The all in one shipping app that increases your outreach and conversion rates while decreasing your shipping cost. The premise of this app is to guarantee retailers the best pre-negotiated shipping options from around the world, all accessible in a single place. It’s one of the highest rated Shopify dropshipping apps out there! This plugin allows your customers to choose their preferred shipping method as they check-out, offering transparency in the pricing with each option to ensure the transaction unfolds smoothly. This process saves both time and money by doing all the legwork for you. Their dashboard is the only place you’ll need to visit to handle all your shipping operations, from generating invoices and receipts, to printing shipping labels, managing orders, and even storing volumetric product information to speed up the paperwork for recurring orders. You can still implement your own custom mailers or custom printed shipping boxes to maintain a unique brand appeal while getting the best shipping deals.

This is Only The Beginning

This list makes up a small fraction of the Shopify apps that have been proven to help your ecommerce business generate more sales, operate more efficiently and service customers better. Whether you’re thinking about starting an ecommerce store or have a well-established online business, an in-depth look at your plan will probably reveal that there are still ways in which you could be saving time and money. Remember to constantly re-evaluate your business. We encourage you to continue scrutinizing which parts of your ecommerce can be further optimized and to explore whether there’s a Shopify app that can make the process smoother for you. There usually is.

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